What is a nightclub promoter?!
Question: What do they do exactly?
Answers: What do they do exactly?
A party or club promoter's job is to get people into a club. Sometimes a nightclub will hire a promotion company to handle this aspect of the business. They print up flyers, send out email blasts, and use street teams to get the word out about the event.
A promoter get's paid per person they get to the club. This is done a few ways. The head promoter or promotion company will make a deal with the club to receive the whole cover charge charged at the door, and sometimes they will get a percentage of the bar sales too. Then the main promoter pays sub-promoters to spread the word about the party, and pays the sub-promoters like $2-$8 (depending on the club or city) per head.
The sub-promoters all have a "list" at the door. They tell people to go to the club and say "I'm on Frank's list" to get in. But they usually really aren't on a list (it's just to make them feel special). The door guy just puts a checkmark next to Frank the promoter's name.
At the end of the night, the main promoter counts up all the check marks next to a promoter's name, and pays them out of what he made at the door.
Promoters are secretive people, because it is easy to get into the business, and can be very lucrative. They don't like competitors.
If you want to learn how to get into the business of promoting, I recomend checking out http://www.Nightclub-Promoter.com
Generally they hire people, graphic designers, web desigers to create advertisement for a club.
With that they will then hire street teams to put up posters and hand out cards. Attracting people to the club.
I think its the person who books acts--DJ's bands, dancers, and also takes care of advertising of the club--promoting events etc in the media.
anything from passing out flyers when people are leaving, to planning and booking dj's for a party, they plan the themed parties and are responsible for just that "promoting" the night or events of the club..