GH: Nightshift. Whats the use of doing the branch off for only 13 weeks?!
Question:
GH: Nightshift. Whats the use of doing the branch off for only 13 weeks?
Answers:
to draw More and YOUNGER viewers to Soapnet-the ave age of the Soapnet viewer was 46! the Advertisers want the 18-45 yr olds so soapnet added reruns of The OC and One Tree Hill to get more Younger viewers
--also it was a experiment in doing a Primetime ( once a week) soap- they already had the sets and most of the actors so they saved money there and a fairly 'built in' audience--- If NS did well then Soapnet gained viewers and probalby any new viewers will tune into GH as well so ABC and Soapnet get more viewers and better ratings