Radio talk show programs..Are they airing far more commercials now than a few ye!


Question: Radio talk show programs!.!.Are they airing far more commercials now than a few years ago!? I can't listen anymor!?

I can't take it anymore !!

I'm talking about the big national radio shows like Rush Limbaugh, or Coast To Coast AM, and any other one like that!.

I timed it out, and Coast to Coast only has 37 minutes of programming per hour!. And that doesn't even count the "wasted" crap like bumper music and other filler!. Similarly for Rush Limbaugh!.
I am almost positive that , say, 10 years ago, you got 44 minutes per hour!.
Is this because there are more middle-men and of course, to pay the outrageous salaries!?
Should I boycott all commercial radio and TV now!?Www@Enter-QA@Com


Answers:
it's one of the plagues of radio!.!.always has been!.!.!.always will be!!.!.!.!.it's called advertising $$$$!.!.!.!.the more popular the program the more people want their goods and services connected close to the broadcast!.!.!.!.I mean, if YOU had a hardware store that was pretty well unknown in your market, and you find out(through ratings numbers)that a certain radio show is listened to by 97% of the market, that means,that most(not all)will hear about your store at any given time when your commercial comes on!. Espcially in talk radio,because most people(even the ones who dont LIKE commercials will still suffer through them)so as not to miss the next part of the program!.!.!.So!.!.!.if you have something unique to offer in your store,that most people might like, chances are it'll be heard by most of the market!.!.!.!.!.And the more commercials you run, the more people your potentially reach with your message!!.!.that's why the air is flooded with commercials!.!.!.were the show not so popular in your market,no one would want to advertise along side of them!.!.!.for the station, it ALL comes down to dollars and cents!.Www@Enter-QA@Com



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