Austin, what happened to the Beat 104.9? ?!
Question: Austin, what happened to the Beat 104!.9!? !?
It used to be rap/hip hop, now it's mariachis y guitarras!.!.!.what happened!?!?Www@Enter-QA@Com
Answers:
Local hip-hop station The Beat 104!.9 is now just a memory to Central Texans!.
At 5:30 p!.m!. today, the station signed off and its predecessor, Digital 104!.9, returned!.
Border Media Partners acquired The Beat’s format and Univision Radio bought the 104!.3 FM frequency from Entercom, owner of Mix 94!.7 and Majic 95!.5, in February of last year!. Univision’s La Que Buena can now be found at 104!.3 on the FM dial!.
The sale spurred BMP to make a series of moves, placing The Beat on its 104!.9 frequency; moving Digital, the Spanish-language contemporary pop station that had been broadcasting there, to 92!.5 FM; and shuffling La Lupe, a Mexican oldies station that had been parked on the 92!.5 frequency, to 1560 AM!.
Tonight, The Beat’s Web site has already been set to redirect to GoHispano!.com, a Web site affiliated with Digital 92!.5!.
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