How much does it cost for air time on fm radio and or am?!
Question:
How much does it cost for air time on fm radio and or am?
prices
Answers:
Advertising time is based on a number of criteria, station, DMA (or geographical market) time of day, and length of spot. Some radio stations will negotiate rates on what is called a PI basis (per inquiry) in which you pay the stationbased on the number of responces. This can be a reasonable way to advertise if you have a good conversion ratio (calls:sales or leads)