What would you say is People Magazines target audience?!
Question:
What would you say is People Magazines target audience?
Answers: Demographics:
Female 86%
Median Age 37*
Median HHI $73K
HHI $100K+ 30%
Any College 80%
Employed Full Time 60%
Presence of Children 47%
PEOPLE.com reaches 6.7 million unique users a month.
455 million monthly pages are viewed on average.
The average user spends nearly a half hour on PEOPLE.com each month!
Loyal visitors, 64% of traffic originates on the Home Page.
Almost twice the industry average (38% of users find a Website by typing the URL directly in the browser, according to Forrester Research, 2006).
PEOPLE.com is the #1 entertainment news site with women 18 – 34.*
76% shopped online and 70% made an online purchase in the last 30 days.
Users are getting online fast and frequently – 88% go online 5+ times a week and 91% are broadband users.
Reach the audience that moves your market – purchasing power online:
356 index purchased gourmet food/gift baskets online
264 index purchased cosmetics/beauty aids online
230 index purchased women's clothing/accessories online
200 index purchased groceries online
184 index purchased home improvement products online
177 index purchased new car online teen thru 30's female Females 16 to 30 or anyone stuck in a doctor's waiting room. Female, 14 thru 30, earning a relatively high income and coming from a middle or upper-middle class background.