Is Readers Digest really nothing more than pharmeseutical propaganda?!


Question:

Is Readers Digest really nothing more than pharmeseutical propaganda?

Every time I flip through Readers Digest, it seems like every other page is an add for a drug, followed by two pages of legalese about the drug. In fact, I'd wager there are more drug ads than actual magazine content. Has it always been like this?


Answers:

No it has not always been like that. Magazines will take any ads they can get and Reader's Digest reaches a market that takes a lot of medications.

There are not more drug ads than editorial content. A magazine's advertising to editorial ratio cannot exceed a certain percentage or the magazine loses it's ability to mail at the Periodical Rate (formerly called Second Class mail) which is cheaper than First Class which is what you and I pay when we use a stamp.


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