How can I get products from my website featured in a magazine?!


Question:

How can I get products from my website featured in a magazine?

I would like to get my products featured in celebrity magazines (not ads). Most celeb magazines feature products worn by celebrities - where you can find them and how much they cost. How can I get items from my website featured in those sections? Particularly Style Watch for People magazine? What does this process involve?


Answers:

I interned for a major women's mag based in NYC in their beauty department. I dealt a great deal with the public relations companies that promote products on behalf of company. I also sat in on lots of informationals. That's when companies pitch their products to staff members. It's possible to contact the EDITORIAL ASSISTANTS or the ASSISTANTS of the departments. Never contact the editors. They are far too busy and normally pass off such grunt work as informationals to lower staff members. Look at the magazine's masthead to find the persons you need to contact.

I would advise you to start small. Major glossies such as InStyle or People publish products that are fed by major pr companies. Try sending a press release to your local paper. Research local magazines. Look into building your buzz there. Start from the ground up. Remember, Rome wasn't built in one day. It'll take some time and some major word of mouth for you to make national mags.

Best of luck to you.


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