When one does not know what it is, then it is something; but when one knows what!
Question: what is it?
Answers: what is it?
the answer to this question
A secret- Its a big deal when you don't know... but when you find out its usually nothing. I dunno!!!
Or a Lie! When you don't know its a lie and when you do its not?
huhh....is it a thing???
I'd guess a secret as well.