Why do we have...?!

Why do we have...?

Why do we have Horoscope things?????

Some possible reasons:
1. People love to hear about themselves -especially women. Some astrologers act as shrinks to to people who would feel a stigma about going to a psychotherapist.
2. We all want a single source for easy truth.
3. We'd love to know what the future holds, and we want to think there's a grand plan, not randomness.
4. We remember meaningful coincidences and ignore misses.
5. We think our own situation and problems are very unique.
6. We love the exciting promises, not difficult boring prosaic explanations.
7. Once we've invested in something, it's hard to admit a mistake.
8. 2nd try fallacy. You can take a difficult to calculate prediction scheme, fail to get a match, and then be very impressed when you try again and get a better hit by chance.
9. A technologically bewildering world can nurture a "human" backlash against cold rationalism.
10. We love mystery (note popularity of shows and books about unexplained vs popularity of skeptical publications)
11. Individuals often fall prey to self-fulfilling prophecy. If they think something will happen, they subtly cause it to happen. If you wake up expecting a bad day - guess what? (this phenomenon is well harnessed living with "power of positive thinking")
12. Studies have shown we are easily lead by suggestion. "You had a tough day, didn't you?"

Astrology's claims can and have been tested often.The results have shown that astrology does no better than chance.

But because people can make money (hundreds of millions spent every year) buy selling readings, books, and trinkets it will never fade.