What's become of The Marlboro man?!


Question: Marlboro Man - The rugged cowboy seen in a number of TV commercials and magazine ads since the 1960s. Created by the Leo Burnett Agency in 1967, the Marlboro campaign was actually the spin-off of a cigarette project designed to sell cigarettes with red filters to women and to use the slogan "Fresh as the month of May." Throughout the campaign the most popular actor was Darrell Winfield who appeared in about 85% of the ads. Other actors to portray the Marlboro Man were Dick Hammer, Dean Myers, Robert Norris, and Tom Mattox. The TV commercials were discontinued when tobacco advertisements were legislated off the air in the 1970s (and later radio, billboards and print advertisements in youth markets.) Marlboro slogans included: "Come to Marlboro Country"; "Come to where the flavor is"; and "You get a lot to like with a Marlboro."

TRIVIA NOTE: Although extremely successful and one of the top ad campaigns of all time, the Marlboro campaign was at odds with logic. Why? Well, here is a man who is out in the middle of the wilderness, riding the range at the foot of the snowcapped Rocky Mountains and having immediate access to all the fresh air he could ever possibly want, but for some reason (nicotine addiction?) he has the need to light up a cigarette and pollute his lungs and stink up the air. I just don't get. Wayne McLaren, one of these Marlboro cigarette cowboys died of cancer in 1992 at the age of 51. The original Marlboro Man, David Millar, Jr. died of emphysema in 1987. The widow of Marlboro Man David McLean, who died of lung cancer, sued the company for damages. Other tobacco spokesmen such as David Goerlitz, the Winston Man from 1981 to 1987, was disabled by a stroke in his mid-30s. He lost feeling in his left leg, left side of his face and lost his sense of taste. Will Thornbury, a Camel model, died of lung cancer at age of 56 in 1992; and Janet Sackman, a former Lucky Strike girl in the 1950s lost her voice box and part of a lung to cancer (Plain Truth April, 1993 p. 28). In 2003, Marlboro changed their company name to Altria Group, Inc. Their name may have changed, but the cancer their cigarettes causes still remains the same.


Answers: Marlboro Man - The rugged cowboy seen in a number of TV commercials and magazine ads since the 1960s. Created by the Leo Burnett Agency in 1967, the Marlboro campaign was actually the spin-off of a cigarette project designed to sell cigarettes with red filters to women and to use the slogan "Fresh as the month of May." Throughout the campaign the most popular actor was Darrell Winfield who appeared in about 85% of the ads. Other actors to portray the Marlboro Man were Dick Hammer, Dean Myers, Robert Norris, and Tom Mattox. The TV commercials were discontinued when tobacco advertisements were legislated off the air in the 1970s (and later radio, billboards and print advertisements in youth markets.) Marlboro slogans included: "Come to Marlboro Country"; "Come to where the flavor is"; and "You get a lot to like with a Marlboro."

TRIVIA NOTE: Although extremely successful and one of the top ad campaigns of all time, the Marlboro campaign was at odds with logic. Why? Well, here is a man who is out in the middle of the wilderness, riding the range at the foot of the snowcapped Rocky Mountains and having immediate access to all the fresh air he could ever possibly want, but for some reason (nicotine addiction?) he has the need to light up a cigarette and pollute his lungs and stink up the air. I just don't get. Wayne McLaren, one of these Marlboro cigarette cowboys died of cancer in 1992 at the age of 51. The original Marlboro Man, David Millar, Jr. died of emphysema in 1987. The widow of Marlboro Man David McLean, who died of lung cancer, sued the company for damages. Other tobacco spokesmen such as David Goerlitz, the Winston Man from 1981 to 1987, was disabled by a stroke in his mid-30s. He lost feeling in his left leg, left side of his face and lost his sense of taste. Will Thornbury, a Camel model, died of lung cancer at age of 56 in 1992; and Janet Sackman, a former Lucky Strike girl in the 1950s lost her voice box and part of a lung to cancer (Plain Truth April, 1993 p. 28). In 2003, Marlboro changed their company name to Altria Group, Inc. Their name may have changed, but the cancer their cigarettes causes still remains the same.

He switched to Salem . . . that's what aging does to a guy!

Death by cigarette.



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